Nobody likes to wait at traffic lights. Stopping at lights can be dangerous for impatient pedestrians willing to risk their lives just to cross the street a few seconds earlier.
The folks at Smart created The Dancing Traffic Light, a concept providing a fun and safe way to keep people from venturing too early into the street. They started by placing a dance room on a square in Lisbon, Portugal and invited random pedestrians to go into the box and dance. Their movements were then displayed on a few traffic lights in real time. This resulted in 81% more people stopping and waiting at those red lights.
What an awesome idea! Let’s hope no one ever does the moonwalk and on accident makes people at the light think that is the animation to walk out into traffic.